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5 Secrets for perfect running small design studio

Graphic design is the methodology of visual communication, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

Piracy

During the Tang Dynasty (618–907) between the 7th and 9th century AD, wood blocks were cut to print on textiles and later to reproduce Buddhist texts. A Buddhist scripture printed in 868 is the earliest known printed book. Beginning in the 11th century, longer scrolls and books were produced using movable type printing making books widely available during the Song dynasty (960–1279). Sometime around 1450, Johann Gutenberg’s printing press made books widely available in Europe. The book design of Aldus Manutius developed the book structure which would become the foundation of western publication design. This era of graphic design is called Humanist or Old Style.

How to choose different theme for WordPress

Choosing a theme for your website could be a very tricky job. I have to admitI was faced with the same issue once. But the key to making the entire process easy is to follow a couple of steps.Some people might disagree with them but on average it is something that I find many people nodding to.

First of all, a theme has to be built for your requirement whether it is e-commerce or just a website for your business or even one that is a personal blog. Themes are indispensable if your budget is not much and if you require a great website with ample amount of support along the way.

There are hundreds of themes available online and many of them are free. Many of us often try to find ourselves a theme that is available for free thinking that it might help us with bringing our overall cost down. You may be right or are you?

Think again, themes are kept free for a reason. These themes may look attractive but many of them lack a lot of features which are a must for the smooth running of your website. When a developer gives away a theme for free you have got to keep in mind that it in almost all cases will have limitations. The intention is to get you to try out their basic version and then, later on, go for an upgrade to a premium one. Not just that, for any theme, updates are of utmost importance and can never be stressed enough. The digital world keeps evolving every single day and the software of today is rendered useless the very next day. Security is lost when we keep ourselves obsolete which opens the way for hackers and other nefarious cyber criminals.

So why put a lot at risk when you know that you can sleep peacefully by just spending a couple of bucks on a really good theme.

Now it is obvious that you will find themes that are of varying features and support. The best way to get a really good theme is to go online and find a reputed theme builder and check out the ratings on a particular theme. Themeforest.net, templatemonster.com etc. are some websites that give you access to a huge database of themes along with their reviews. Be careful to choose one with good support and that fits your budget. There are theme sites like www.wix.comand www.elegantthemes.comthat give really workable and customizable themes for those who want things to be really simple. The Genesis Framework by Studio Press is a really good option for nearly all your needs. Genesis themes have built a very strong reputation in the industry for quality.

That being said it is important to note that every theme has its own set of weaknesses. Some themes just stop becoming responsive when a certain number of plugins have been mounted on them. This is true even for the best themes in the industry. Keeping a limit on the plugins will go a long way in keeping a theme as quick as lightning.

I hope this has been informative and helps you in your hunt for the best theme. We at Aindriya custom built themes according to your requirements. So if you need help with that, just drop us a mail at care@aindriya.com or click here for a free quote.

How to link your PAN card to Aadhaar card in simple steps

Below mentioned is the procedure to link your PAN Card with Aadhaar Card part of the government’s drive to root out corruption it has been made mandatory to link your PAN with your Aadhaar card. It has come to the notice of the government that there are many individuals within the country having multiple PAN cards in their possession which is being leveraged to evade taxes. The linking process will be a powerful step in curbing this action.

In order for taxpayers to link their PAN and Aadhaar cards together, they will have to first register themselves on the government’s Income Tax e-Filing portal. Once that is done, they have to follow the steps given below:

One must Log into the e-Filing portal of the Income Tax Department of India www.incometaxindiaefiling.gov.in by entering the login credentials such as log-in ID and password along with their date of birth.

After having put up the details, you will need to put in a codeAfter logging into the website, a window will pop up requesting you to link your PAN and Aadhaar cards together.If that does not happen then you might want to go to the profile settings section and click on the “Link Adhaar” button.

Type in the details such as your name, gender and date of birth. It will have been already mentioned by you during your registration on the portal.
Now, Verify the details given on screen with the ones that are mentioned on your Aadhaar card.If the details are a match then enter your Aadhaar card number and go click on the “link now” button to link up.

At this point you will get the message displayed on your screen that your Aadhaar card has been successfully linked to your PAN card.

How to Create Monthly Report For SEO Clients?

Creating a proper weekly or monthly SEO report for clients is one of the most important yet easy to mess up tasks in digital marketing.It is quite common to find situations where the client feels enough has not been done on the part of the SEO team even if they have put in the hours. This happens because of a lack of proper communication or presentation of one’s work.

What to Include in an SEO Audit Report:

Professional SEO reporting is key in keeping your clients happy and satisfied and as long as this is not incorporated into your work all your efforts might go unnoticed or in wine.Currently, the biggest reason for high client dropout rates is poor SEO reporting. Reporting is one of the most overlooked aspects of a service based industry and if not done right can be a huge blow.

SEO is a very complex activity and each of the tasks under SEO have unique parameters of their own also known as Key Performance Indicators or KPIs in short.Keeping track of these individual KPIs and then combining them to see the bigger picture can often be a very hard task.

This is where the right reports come to our aid. Let’s look at the specific heads that you might want to add to your SEO Report.

    1. Keyword Research Report:

      This is by far the most important piece in the entire SEO report. Here an evaluation of the SEO budget is done along with the cost of including individual keywords. Some keywords may be harder to rank for compared to others and some may bring in a highly targeted audience. You might want to make suggestions for removing those keywords that are not cost effective and focus on highly targeted keywords as it would result in better conversion rates.

    2. Competition Analysis Report:

       This is very important as it gives you the overall analysis of what keywords your competitors are currently ranking for, the bank links that they have on their page, what keywords are being promoted and many other things. This information is what brings clarity to your SEO plan.

    3. Website Audit:

      Doing a website audit will help you cover a number of SEO factors on your website. Although the audit contains mostly on page optimization factors many other factors can be evaluated as well. You will be able to understand the areas that might need improvement and perhaps a small number of changes could turn the tide in your favor.

    4. The impact on search engine traffic:

      A report on how much traffic was lost or gained as a result of the website’s current search engine rankings can be evaluated. It is a well know fact the top three rankings in Google search get the vast majority of traffic. The report should be able to convey the value in being ranked on top through actual estimates.

    5. Reports on Link building:

      This report should contain link source URL, anchor text, a destination URL, the Page rank and a number of external links present on each linking page.

Taking care of all these things before creating that weekly or monthly report for the SEO client can go a long way in retaining them and getting new ones.

How To Learn Web Design easily ?

Having the ability to design a website especially in today’s tech and the Internet centered world is a skill worth mentioning. Some are naturally good at designing as they have natural art-centric talents while others may have to put up a little more effort to achieve success.

 Start with the basics

If you grow to be extremely good at what you do then monetise this talent might bring you a lot of money. Now, the big question, how to learn web designing? It is important to know exactly the purpose of web design. Web design involves the creation of digital environments that induce or facilitate human activity, change to individual tastes and develop gracefully over time while never losing identity.

Learning style

You need to determine which resources you wish to use. The most effective ones are videos and books. There are websites with online compilers that help you get immediate output while following their tutorials. Codeacademy and W3School are two sites that have established themselves in this field.

What you should do:

  •  If you have opted for a website then you shall be able to save your progress on the way.
  • If it’s a video then the better way would be to bookmark all of the useful ones.

On the other hand, if you have chosen to go bookish you could visit your local library. The affordable option would be to get free e-Books and PDF files.

Now a more expensive route but a much more convenient route would be to go ahead with an individualized class by a professional web designer.

Calculate the amount of time you need to give yourself for these lessons. You would obviously want to fit all of this into your day if you are an individual with a full-time job.

It’s a good idea to download a web design program if you have not already. Notepad is good but having programs like Adobe Dreamweaver, Microsoft Expression Web or any other good software will add to your learning.

Learning HTML and CSS Code

HTML5 is the latest version so it’s good if you could learn that. Knowing XHTML is also really good but it is a bit unforgiving when it comes to the rules.

Now we come to the CSS part. CSS stands for “Cascading Style Sheet”. Without this, there wouldn’t be the pretty designs you usually find on websites. HTML is the skeleton but CSS is the artist that gives the website its color and appeal. It is to be noted that CSS is also strict when it comes to the code.

It’s not a must to know JavaScript and Jquery for simple websites but for interactive ones this is something that you want to know.

Talking about the advanced languages. There are PHP, MySQL, Perl, Ruby and some others. Again, this is optional for a very basic website but becomes extremely useful for interactive websites.

Software like PHP requires a test server so it’s a good idea to have an account with a hosting company or get a server software installed on you PC.

Then try practicing, make websites regularly for fun or for friends or family. Then build your own website before you launch yourself on a commercial scale. So best of luck learning!

Where to learn Web Design?

Aindriya provides few options for you when it comes to learning web design:

New Web designing and development Trends in KOCHI

With the evolution of websites from static to dynamic, from the mass scale adoption of WordPress based sites globally to the use of client-side scripting, even Cochin has kept her pace to be in line with the rest of the world.

The adoption of technology is huge and people are finding ways to make websites more innovative and resourceful. Now a day’s it is not just the beauty of a website that counts. The overall layout, interface, the speed, functionality and everything has to be top notch in order to earn applause from users and clients.

Websites are quickly becoming more intelligent with extended capabilities as the cloud evolves to become more or less like a human being on Red bull. For the best utilization of resources, websites are being created in Angular JS which gives a huge advantage as the load on the hosting service provider drop substantially as it is a client-side scripting software. Not just that Angular JS is being supported by Google and it already has in place a very strong community to support it. Node JS is another mentionable name in this list as it helps in handling a huge number of requests at the same time and your server will still stay up and be running without a nudge.

Php 7.0.0 is the latest version of PHP. This latest version with all the new improvements and the new version of the Zend engine comes with the largest update in PHP’s history since 2004 when PHP 5.0 was released. Php 7 gives us a much faster response time and a low memory usage which makes it extremely attractive. To get into the outstanding highlights one can say that PHP 7 is twice as fast as PHP 5, it uses much lesser memory with consistent 64-bit support.With a lot of things happening in the web world, we can see a huge wave happening in the markets.

At KOCHI you can find firms constantly updating to meet global client expectations and stay consistent in their performance.

Tips on how to prevent your website from being hacked:

Step #1:Software updated regularly without fail!

You might be like duh… but let me tell you something ….ensuring that all your software is kept up to date is vital in maintaining site security. This applies to not just your server operating systems but any software that you may be using on your website such as a CMS or a forum, anything! The first thing that a hacker does is to find out a website security hole in your software and then the rest is history as you know.If you are availing a managed hosting solution then there is no need to worry so much about security updates for the OS as the hosting service provider should take care of this provided they are reputed.

In the case of third-party software being used on your websites such as a CMS or a forum, you need to make sure that you are quick in fixing any security patches. Most of the vendors have a mailing list or RSS feed for dealing with any website security issues. WordPress and others like them are known to notify their users of system updates that are available when they make a login.

Many developers use tools like Composer, npm, or RubyGems to manage their software dependencies, and security vulnerabilities appearing in a package you depend but aren’t paying any attention to on is one of the easiest ways to get caught out. Try to keep your dependencies up to date using tools like Gymnasium to receive automatic notifications whenever a vulnerability make aware of in one of your components.

Step #2: Install security plugins wherever possible

Increase your website’s security with plugins that help prevent hacking attempts.Let’s take the case of WordPress as an example, you might want to look into plugins that are free like iThemes Security and Bulletproof Security or other tools that are available for websites built based on other CMS). These plugins can address the weaknesses that are present in each platform thereby preventing additional types of hacking attempts that could threaten your website.
As an alternative one could take a look at SiteLock. SiteLock does fairly well when it comes to simply closing site security loopholes. This is done by providing daily monitoring for malware detection and vulnerability identification and active virus scanning to name a few. If you have a business that relies on its website then SiteLock is definitely an investment worth considering.

Step #3: The Use of HTTPS wherever possible

You may already know the importance of always having the green https in your browser bar every time you end up providing sensitive information to a website. Many customers are known to be aware of those five little letters and its effects on security. It’s a go sign or a green light signal that tells us it’s safe to provide financial information on that particular web page.

If you run an online store, or if you happen to be in a business where any part of your website requires visitors to hand over their sensitive information like a credit card number or banking details, you have to shell out some money for an SSL certificate. It’s not going to cost you too much but that extra level of encryption it offers to your valuable customers is going to go a long way in making your website more secure and trustworthy.

Step #4: Use queries that are parameterised

Unfortunately one of the most common website hacking methods that many sites fall victim to are SQL injections.
These attacks can come into play if you have a web URL parameter that permits outside users to add information. If you leave the parameters1 present in that field too open, someone could insert a piece of code into them that allows them to hack into your database, which can contain sensitive customer information, for example, their contact details, credit card numbers or any other kind of information of value. Obviously, that’s information and it’s your responsibility to make sure that it remains protected.
There are many steps that you can take to protect your website from such SQL injection hacks and one of the easiest but important ways is to employ the parameterized queries. Parameterized queries can guarantee you a level of security as it contains specific enough parameters that cannot be guessed easily.

Step #5: Employ CSP

Just like SQL injections, cross-site scripting also known as XSS attacks are another common enemy that site owners need to be on the lookout for. These attacks happen when hackers find out a way to insert malicious JavaScript code into your web pages that can then infect other pages like those of visitors coming to your website.

Step #6: Ensure password security

This task to protect your site from XSS attacks is very much similar to the parameterized queries that you have use of SQL injections. You need to be sure that any code you use on your site for fields or functions that allow input are as exclusive as possible in what’s permitted, where there is no chance of slipping in.Using a tool called CSP is simply a case of adding the right kind of HTTP header to your web page that necessarily gives a string of directives which informs your web browser which domains are alright and if any exceptions exist to be ruled out.

 

Kerala too, under Ransomware attacks, You could be next… Are you protected?

One wrong move could make you a victim of ransomware attacks. Aindriya marketing solutions wants be of help and show you how to guard yourself from such attacks and remain protected at all times.

So, what is Ransomware?

Ransomware is a virus created by criminals in the cyber world that is designed to encrypt your files and hold them for a ransom until that amount has been paid in full.

Ransomware, what it can do:

  • Block you from accessing your Windows
    (or iOS, Mac OS X, and Android)
  • Much like an infection it can infiltrate your network through other
    infected device connected to it.
  • Encrypt all your valuable files and render them useless.
  • Stop your apps from running (like your web browser)

On top of all this there is no guarantee that paying the ransom would recover your files.

Ransomware is not limited to your PC– Attacks have increasingly targeted server applications, databases, CMS (customer management systems) and shared file systems.

    Always remain prepared for an attack:

       Although it is possible to lower the threat of ransomware attacks, unfortunately it can never be neutralized completely. We have shown you that ransomware attacks are spreading to every industry that you can think about with services and manufacturing leading the heard. The costs are increasing as we speak. The best measure against these attacks is to be prepared for it if it does happen. Stay prepared by having your storage device set to automatically backup your data then you are ensured access to a copy of your valuable files if ever you get locked out of the original documents.

Ransomware infection on your PC will make its way to directly attached storage (USB storage / NAS) and render it locked/unusable. Keeping this in mind, some network protection agencies recommend performing an operation to connect the external HDD only during backup and then remove it after the process is completed.

Even then it has proven to be ineffective and stands to take time. Hence, Aidriya   a web designing company in kochi   proposes a backup method that uses the combination of NAS (TeraStation) and the external HDD. Check out the process given below and employ it to remain protected always.

 

No 1 Web Designing Company Kerala

We are the no 1 web design and development company based out of Kochi in the state of Kerala. Our ever growing list of satisfied customers speaks for itself. We take the requirement of our clients very seriously as our existence is tied to their success. Here at Aindriya, we believe that no work would ever become exceptional and stand out unless you are passionate about it and that is exactly what we are. It’s a common site here to find our existing clients referring their friends and acquaintances as we provide quality that is unmatched in the industry.Our experiences have made us extremely resilient and enabled us to perfect our designs while keeping updated with the day to day changes in the field.Our SEO services are of high quality and its effects on your website rankings can be witnessed within the first month itself.Whether it’s about getting your brand established online through social media marketing or paid marketing tactics we know it all. We can help your brand establish itself online through expanding its reach of products or services digitally. When it comes to websites and marketing
Aindriya is what stands out from the lot!

How can I increase my Level of Programming?

Learning to code:

People say that learning to code is hard, some say it’s easy, some say it’s not but there are still others who say that it’s like making Lemonade without the lemons and that can’t be done. To those who say it’s impossible, I say it is simple and I repeat that again and again SIMPLE! ONLY IF you learn to visualize it logically, which forms the base of good programming.

 

  1. Learn to VISUALIZE! And have Fun with it.

Believe me! The biggest mistake that newbies make, is to treat the task of learning code as something monstrously difficult and something that would take ages to master. Going through chapters on coding is not going to get you anywhere but put you in a state of confusion until and unless you start tinkering with it. Put those codes into use and start experimenting with it! There is always a LOGIC to coding which you should be able to VISUALIZE. Try to walk through it as you go and never fear to experiment. (As a Tip, try to make a personal program with realistic goals. Above all HAVE FUN!)

 

  1. Do not skip CHAPTERS!

We have seen people rush through learning code, out of excitement or boredom they skip the first few chapters thinking that they are insignificant, not knowing that those chapters are the most important of all as they deliver sound fundamentals. You can’t construct a building without a strong foundation and it goes the same with code. To put it in a nut shell it is always better to learn to crawl before you learn to walk and then to run.

 

  1. Perfect your skills by coding on paper.

 

Learn to code on paper… That’s right, on paper by hand. People have this misconception that it is entirely useless to do coding on paper. Coding on paper has its limits but it also offers us immense benefits giving us pro programming skills. When you learn to code on paper your mind has to pay attention to details as you don’t have the compiler to say “I have got your back”. This sharpens your precision skills as you have to become the compiler yourself. Debugging your code and trying to understand the logic visually at every step. This sort of training increases your level of confidence, helping you prepare yourself for tests and interviews.

 

  1. Get help from seasoned experts or people with reasonably sound understanding.

 

I know that it’s hard for us to imagine that even Shake Spear must have been in somebody’s English class! But you know we all need idols to look forward to, someone to seek inspiration from or better still, learn from.

We have to swallow our egos and act with reason and take initiatives to clear our bugs to help from the pros. Do be warned that trying to solve it on your own at first will make you a better programmer than just saying “F1…F1…F1” (Help ! Help! Help!) at every roadblock you hit. If your programming mentors are passionate they would absolutely love to help others like them.

 

  1. You need to know when to step away from your work.

 

Let’s admit it we all do get stuck at some point or the other but then that’s how it is, spending hours at the same piece of code trying to make it work. But then a nice break might be the only reasonable way to fix it, as you might get a totally new perspective to solving that problem.

 

 

 

Please do not see coding as just work and end up doing everything mechanically, tinker with the code and have a bit of fun with it, and when you solve a problem on your own you might even have those “Aha” moments that make you more confident. Do not feel shy to experiment as this is what makes it pleasurable and kicks in the heart beat. As a rule, we rarely forget our best experiences and so make it yours!

 

Importance of SEO Services & choosing the right company

SEO is a word that has been misunderstood by many in the digital sphere. SEO is important in directing organic traffic from the web to your website resulting in branding and generating a visitor flow to your website. SEO is one of the most affordable traffic generating methods currently available in the market. The ROI (Return On Investment) as far as SEO is concerned is huge and unmatched by other methods.

It goes without saying that your website has to rank on top in order to rake in the benefits of having a good number of potentially relevant visitors to your website. As far as the word “relevant” is concerned we do not want just any kind of traffic, we need to use the right kind of keywords and content to generate a highly streamlined visitor flow that has an inclination to avail the product or service offered by the so called firm or company. Filtering out traffic is key to having a high lead generation rate or conversion rate as far as SEO is concerned.Higher the number of leads or conversions per thousand visitors the better.

Most people have an uncanny perception that websites ranking on top in search engines are reputed and authentic, which is what makes them go for the click. SEO will help a company in establishing its presence on the web really fast but that being said without proper updation it could seriously reduce the website’s rankings.

So the big question is what companies need to keep in mind before attempting to outsource their SEO work to other IT firms or companies?

Well there are a few important and inevitable points to keep in mind before outsourcing an SEO work to any company.

  • One cannot overstress the importance of quality of the SEO service in generating relevant traffic i.e visitors that might potentially translate into a lead and then finally into a conversion for the company. This is priority and must be seen as indispensable. You don’t need traffic that does you no good except slow down your server.
  •  The other important thing is how the SEO service is priced. There needs to be more buck for bang. For every dollar or rupee that you shell out it has to deliver the maximum value across all verticals.
  • Consistency in SEO services is something that is truly lacking in the current market. Lack of consistency in website rankings can have serious ramifications as far as visitor loyalty is concerned.

If you search for IT firms or companies that have met the rating criteria with all these points you might arrive at a very common conclusion …INDIA.

India is where quality and affordability goes hand in hand. In India there are thousands of firms but what we find is that some regions stand out from others, for instance Bangalore which is known as the Silicon Valley of India. Although Bangalore has become a stereotype as far as quality IT services are concerned, affordability has become a question over the past couple of years mainly due to the high cost of living there and hence the shift of outsourcing jobs to other affordable locations with quality like Kerala for instance. It is not uncommon for work from Bangalore to get re-outsourced to Kerala.

Here at Cochin or Kochi as we have a lot of companies that fall into this class or category. SEO companies at Kochi usually have an edge in quality and affordability unlike the rest of India. The human resource industry is extremely mature with highly skilled labour and a strong veteran base of programmers and IT professionals having served the likes of Google, Microsoft, Oracle to name a few.

We at  Aindriya Marketing Solutions Pvt Ltd.  specializes in the field of quality SEO and we deliver the service at highly competitive prices. Companies based in India and internationally find a trustworthy partner in us.