How to choose different theme for WordPress

Choosing a theme for your website could be a very tricky job. I have to admitI was faced with the same issue once. But the key to making the entire process easy is to follow a couple of steps.Some people might disagree with them but on average it is something that I find many people nodding to.

First of all, a theme has to be built for your requirement whether it is e-commerce or just a website for your business or even one that is a personal blog. Themes are indispensable if your budget is not much and if you require a great website with ample amount of support along the way.

There are hundreds of themes available online and many of them are free. Many of us often try to find ourselves a theme that is available for free thinking that it might help us with bringing our overall cost down. You may be right or are you?

Think again, themes are kept free for a reason. These themes may look attractive but many of them lack a lot of features which are a must for the smooth running of your website. When a developer gives away a theme for free you have got to keep in mind that it in almost all cases will have limitations. The intention is to get you to try out their basic version and then, later on, go for an upgrade to a premium one. Not just that, for any theme, updates are of utmost importance and can never be stressed enough. The digital world keeps evolving every single day and the software of today is rendered useless the very next day. Security is lost when we keep ourselves obsolete which opens the way for hackers and other nefarious cyber criminals.

So why put a lot at risk when you know that you can sleep peacefully by just spending a couple of bucks on a really good theme.

Now it is obvious that you will find themes that are of varying features and support. The best way to get a really good theme is to go online and find a reputed theme builder and check out the ratings on a particular theme. Themeforest.net, templatemonster.com etc. are some websites that give you access to a huge database of themes along with their reviews. Be careful to choose one with good support and that fits your budget. There are theme sites like www.wix.comand www.elegantthemes.comthat give really workable and customizable themes for those who want things to be really simple. The Genesis Framework by Studio Press is a really good option for nearly all your needs. Genesis themes have built a very strong reputation in the industry for quality.

That being said it is important to note that every theme has its own set of weaknesses. Some themes just stop becoming responsive when a certain number of plugins have been mounted on them. This is true even for the best themes in the industry. Keeping a limit on the plugins will go a long way in keeping a theme as quick as lightning.

I hope this has been informative and helps you in your hunt for the best theme. We at Aindriya custom built themes according to your requirements. So if you need help with that, just drop us a mail at care@aindriya.com or click here for a free quote.

How to link your PAN card to Aadhaar card in simple steps

Below mentioned is the procedure to link your PAN Card with Aadhaar Card part of the government’s drive to root out corruption it has been made mandatory to link your PAN with your Aadhaar card. It has come to the notice of the government that there are many individuals within the country having multiple PAN cards in their possession which is being leveraged to evade taxes. The linking process will be a powerful step in curbing this action.

In order for taxpayers to link their PAN and Aadhaar cards together, they will have to first register themselves on the government’s Income Tax e-Filing portal. Once that is done, they have to follow the steps given below:

One must Log into the e-Filing portal of the Income Tax Department of India www.incometaxindiaefiling.gov.in by entering the login credentials such as log-in ID and password along with their date of birth.

After having put up the details, you will need to put in a codeAfter logging into the website, a window will pop up requesting you to link your PAN and Aadhaar cards together.If that does not happen then you might want to go to the profile settings section and click on the “Link Adhaar” button.

Type in the details such as your name, gender and date of birth. It will have been already mentioned by you during your registration on the portal.
Now, Verify the details given on screen with the ones that are mentioned on your Aadhaar card.If the details are a match then enter your Aadhaar card number and go click on the “link now” button to link up.

At this point you will get the message displayed on your screen that your Aadhaar card has been successfully linked to your PAN card.

How to Create Monthly Report For SEO Clients?

Creating a proper weekly or monthly SEO report for clients is one of the most important yet easy to mess up tasks in digital marketing.It is quite common to find situations where the client feels enough has not been done on the part of the SEO team even if they have put in the hours. This happens because of a lack of proper communication or presentation of one’s work.

What to Include in an SEO Audit Report:

Professional SEO reporting is key in keeping your clients happy and satisfied and as long as this is not incorporated into your work all your efforts might go unnoticed or in wine.Currently, the biggest reason for high client dropout rates is poor SEO reporting. Reporting is one of the most overlooked aspects of a service based industry and if not done right can be a huge blow.

SEO is a very complex activity and each of the tasks under SEO have unique parameters of their own also known as Key Performance Indicators or KPIs in short.Keeping track of these individual KPIs and then combining them to see the bigger picture can often be a very hard task.

This is where the right reports come to our aid. Let’s look at the specific heads that you might want to add to your SEO Report.

    1. Keyword Research Report:

      This is by far the most important piece in the entire SEO report. Here an evaluation of the SEO budget is done along with the cost of including individual keywords. Some keywords may be harder to rank for compared to others and some may bring in a highly targeted audience. You might want to make suggestions for removing those keywords that are not cost effective and focus on highly targeted keywords as it would result in better conversion rates.

    2. Competition Analysis Report:

       This is very important as it gives you the overall analysis of what keywords your competitors are currently ranking for, the bank links that they have on their page, what keywords are being promoted and many other things. This information is what brings clarity to your SEO plan.

    3. Website Audit:

      Doing a website audit will help you cover a number of SEO factors on your website. Although the audit contains mostly on page optimization factors many other factors can be evaluated as well. You will be able to understand the areas that might need improvement and perhaps a small number of changes could turn the tide in your favor.

    4. The impact on search engine traffic:

      A report on how much traffic was lost or gained as a result of the website’s current search engine rankings can be evaluated. It is a well know fact the top three rankings in Google search get the vast majority of traffic. The report should be able to convey the value in being ranked on top through actual estimates.

    5. Reports on Link building:

      This report should contain link source URL, anchor text, a destination URL, the Page rank and a number of external links present on each linking page.

Taking care of all these things before creating that weekly or monthly report for the SEO client can go a long way in retaining them and getting new ones.

How To Learn Web Design easily ?

Having the ability to design a website especially in today’s tech and the Internet centered world is a skill worth mentioning. Some are naturally good at designing as they have natural art-centric talents while others may have to put up a little more effort to achieve success.

 Start with the basics

If you grow to be extremely good at what you do then monetise this talent might bring you a lot of money. Now, the big question, how to learn web designing? It is important to know exactly the purpose of web design. Web design involves the creation of digital environments that induce or facilitate human activity, change to individual tastes and develop gracefully over time while never losing identity.

Learning style

You need to determine which resources you wish to use. The most effective ones are videos and books. There are websites with online compilers that help you get immediate output while following their tutorials. Codeacademy and W3School are two sites that have established themselves in this field.

What you should do:

  •  If you have opted for a website then you shall be able to save your progress on the way.
  • If it’s a video then the better way would be to bookmark all of the useful ones.

On the other hand, if you have chosen to go bookish you could visit your local library. The affordable option would be to get free e-Books and PDF files.

Now a more expensive route but a much more convenient route would be to go ahead with an individualized class by a professional web designer.

Calculate the amount of time you need to give yourself for these lessons. You would obviously want to fit all of this into your day if you are an individual with a full-time job.

It’s a good idea to download a web design program if you have not already. Notepad is good but having programs like Adobe Dreamweaver, Microsoft Expression Web or any other good software will add to your learning.

Learning HTML and CSS Code

HTML5 is the latest version so it’s good if you could learn that. Knowing XHTML is also really good but it is a bit unforgiving when it comes to the rules.

Now we come to the CSS part. CSS stands for “Cascading Style Sheet”. Without this, there wouldn’t be the pretty designs you usually find on websites. HTML is the skeleton but CSS is the artist that gives the website its color and appeal. It is to be noted that CSS is also strict when it comes to the code.

It’s not a must to know JavaScript and Jquery for simple websites but for interactive ones this is something that you want to know.

Talking about the advanced languages. There are PHP, MySQL, Perl, Ruby and some others. Again, this is optional for a very basic website but becomes extremely useful for interactive websites.

Software like PHP requires a test server so it’s a good idea to have an account with a hosting company or get a server software installed on you PC.

Then try practicing, make websites regularly for fun or for friends or family. Then build your own website before you launch yourself on a commercial scale. So best of luck learning!

Where to learn Web Design?

Aindriya provides few options for you when it comes to learning web design:

New Web designing and development Trends in KOCHI

With the evolution of websites from static to dynamic, from the mass scale adoption of WordPress based sites globally to the use of client-side scripting, even Cochin has kept her pace to be in line with the rest of the world.

The adoption of technology is huge and people are finding ways to make websites more innovative and resourceful. Now a day’s it is not just the beauty of a website that counts. The overall layout, interface, the speed, functionality and everything has to be top notch in order to earn applause from users and clients.

Websites are quickly becoming more intelligent with extended capabilities as the cloud evolves to become more or less like a human being on Red bull. For the best utilization of resources, websites are being created in Angular JS which gives a huge advantage as the load on the hosting service provider drop substantially as it is a client-side scripting software. Not just that Angular JS is being supported by Google and it already has in place a very strong community to support it. Node JS is another mentionable name in this list as it helps in handling a huge number of requests at the same time and your server will still stay up and be running without a nudge.

Php 7.0.0 is the latest version of PHP. This latest version with all the new improvements and the new version of the Zend engine comes with the largest update in PHP’s history since 2004 when PHP 5.0 was released. Php 7 gives us a much faster response time and a low memory usage which makes it extremely attractive. To get into the outstanding highlights one can say that PHP 7 is twice as fast as PHP 5, it uses much lesser memory with consistent 64-bit support.With a lot of things happening in the web world, we can see a huge wave happening in the markets.

At KOCHI you can find firms constantly updating to meet global client expectations and stay consistent in their performance.

Tips on how to prevent your website from being hacked:

Step #1:Software updated regularly without fail!

You might be like duh… but let me tell you something ….ensuring that all your software is kept up to date is vital in maintaining site security. This applies to not just your server operating systems but any software that you may be using on your website such as a CMS or a forum, anything! The first thing that a hacker does is to find out a website security hole in your software and then the rest is history as you know.If you are availing a managed hosting solution then there is no need to worry so much about security updates for the OS as the hosting service provider should take care of this provided they are reputed.

In the case of third-party software being used on your websites such as a CMS or a forum, you need to make sure that you are quick in fixing any security patches. Most of the vendors have a mailing list or RSS feed for dealing with any website security issues. WordPress and others like them are known to notify their users of system updates that are available when they make a login.

Many developers use tools like Composer, npm, or RubyGems to manage their software dependencies, and security vulnerabilities appearing in a package you depend but aren’t paying any attention to on is one of the easiest ways to get caught out. Try to keep your dependencies up to date using tools like Gymnasium to receive automatic notifications whenever a vulnerability make aware of in one of your components.

Step #2: Install security plugins wherever possible

Increase your website’s security with plugins that help prevent hacking attempts.Let’s take the case of WordPress as an example, you might want to look into plugins that are free like iThemes Security and Bulletproof Security or other tools that are available for websites built based on other CMS). These plugins can address the weaknesses that are present in each platform thereby preventing additional types of hacking attempts that could threaten your website.
As an alternative one could take a look at SiteLock. SiteLock does fairly well when it comes to simply closing site security loopholes. This is done by providing daily monitoring for malware detection and vulnerability identification and active virus scanning to name a few. If you have a business that relies on its website then SiteLock is definitely an investment worth considering.

Step #3: The Use of HTTPS wherever possible

You may already know the importance of always having the green https in your browser bar every time you end up providing sensitive information to a website. Many customers are known to be aware of those five little letters and its effects on security. It’s a go sign or a green light signal that tells us it’s safe to provide financial information on that particular web page.

If you run an online store, or if you happen to be in a business where any part of your website requires visitors to hand over their sensitive information like a credit card number or banking details, you have to shell out some money for an SSL certificate. It’s not going to cost you too much but that extra level of encryption it offers to your valuable customers is going to go a long way in making your website more secure and trustworthy.

Step #4: Use queries that are parameterised

Unfortunately one of the most common website hacking methods that many sites fall victim to are SQL injections.
These attacks can come into play if you have a web URL parameter that permits outside users to add information. If you leave the parameters1 present in that field too open, someone could insert a piece of code into them that allows them to hack into your database, which can contain sensitive customer information, for example, their contact details, credit card numbers or any other kind of information of value. Obviously, that’s information and it’s your responsibility to make sure that it remains protected.
There are many steps that you can take to protect your website from such SQL injection hacks and one of the easiest but important ways is to employ the parameterized queries. Parameterized queries can guarantee you a level of security as it contains specific enough parameters that cannot be guessed easily.

Step #5: Employ CSP

Just like SQL injections, cross-site scripting also known as XSS attacks are another common enemy that site owners need to be on the lookout for. These attacks happen when hackers find out a way to insert malicious JavaScript code into your web pages that can then infect other pages like those of visitors coming to your website.

Step #6: Ensure password security

This task to protect your site from XSS attacks is very much similar to the parameterized queries that you have use of SQL injections. You need to be sure that any code you use on your site for fields or functions that allow input are as exclusive as possible in what’s permitted, where there is no chance of slipping in.Using a tool called CSP is simply a case of adding the right kind of HTTP header to your web page that necessarily gives a string of directives which informs your web browser which domains are alright and if any exceptions exist to be ruled out.

 

No 1 Web Designing Company Kerala

We are the no 1 web design and development company based out of Kochi in the state of Kerala. Our ever growing list of satisfied customers speaks for itself. We take the requirement of our clients very seriously as our existence is tied to their success. Here at Aindriya, we believe that no work would ever become exceptional and stand out unless you are passionate about it and that is exactly what we are. It’s a common site here to find our existing clients referring their friends and acquaintances as we provide quality that is unmatched in the industry.Our experiences have made us extremely resilient and enabled us to perfect our designs while keeping updated with the day to day changes in the field.Our SEO services are of high quality and its effects on your website rankings can be witnessed within the first month itself.Whether it’s about getting your brand established online through social media marketing or paid marketing tactics we know it all. We can help your brand establish itself online through expanding its reach of products or services digitally. When it comes to websites and marketing
Aindriya is what stands out from the lot!

Top Qualities and Skills Needed to be a good Web designer

To become a great web designer, you need some extra qualities that set you apart from the crowd. A good web designer depends on their various skills whereas half duty is predicated on sound committal to writing and style power, the opposite 0.5 is predicated on simply having associate degree intuitive sense of what appearance sensible and what doesn’t. Any internet designer price his salt can develop a powerful core of fundamentals to create himself stands out from the remainder of the pack.

Website design may also overlap with the graphic style, that makes these faculties of style terribly shut. That’s why it’s a sensible plan for any net designer proudly in his work to additionally learn a minimum of the terrible basics of the planning method normally. This includes some basics

Color

Font

Cascade Style Sheet

Spacing

Don’t suppose that knowing the way to write effective copy is simply one thing you’ll be able to use once you’re coming up with clients’ sites. Knowing the way to write effective content is associate degree unbeatable quality once it involves promoting your services as a designer within the 1st place. simply think about what quantity simpler your promoting emails are going to be once you find out how to craft stellar copy.

One massive reason to perpetually be receptive learning additional is that the proven fact that new trends area unit perpetually rising in net style. The things that have been talked about within a previous couple of years: optical phenomenon scrolling, then flat style and currently, Material style. In design, learning is in progress. You never stop learning, thus you’ll be able to perpetually air high of the most recent trends, that simply causes you to nicely comprehensive as a designer.

A good web designer can the inventive ability to produce a spread of styles. you are doing NOT desire a website that appears to everybody else. Some web designers grind to a halt during a run and that they will solely design one style of visual

No:1 Web Design Company Kerala

As a matter of first importance let me ask you, what conveys you to our site today? You might scan for a website composition organization or a website specialist in Cochin who can outline a site for your business or organization or for your own needs… isn’t that so? Here you will discover respond in due order regarding your inquiries like discovering the cost of web composition in Kerala or in Kerala or you may have scanned for the amount it cost to outline a site? Then again something like who is the best website specialist in Kerala?

How might I not be right the reason is same for all who go to our site, we trust you found a solution for your question here. A dynamic mastermind or a normal entrepreneur know the significance of a site, who go for better business on the web and to make business unmistakable to a potential client base in web and the requirement for their items and administrations online which thusly make more change for your business.

In the event that you have a thought, we have an answer. we will convey your fantasy to reality by making a site by our expert design team, more easy to understand and genuinely that passes on the business thought unmistakably to its clients.

How Choose Better Keywords For Google AdWords

Its miles essential to arrange your keyword listing the maximum applicable manner possible. There are a few methods to do that, but first and fundamental it is critical to keep in mind your campaign aim. Replying to your goal you can have extraordinary processes concerning your keyword selection so that you can help you create your keyword listing.

a few beneficial approaches to prepare your keyword list to include:

Grouping Your Keywords Around A Centralized Subject

Divide your keywords into unique advert corporations, which relate to the unique keywords which can be relevant. For instance, you ought to now not area “web designing companies” in an advert group relevant to keywords centralized around “web design”. These two exceptional topics have to be placed in separate ad groups.

Strive maintaining the wide variety of key phrases you’ve got for every advert organization to 10 to fifteen most. Keep your keyword listing closely aligned to the subject matter of your marketing campaign.

Make use of the Google AdWords keyword Planner. it’s far a first-rate device which helps you studies the most relevant keywords on your campaigns. It lets you enter your enterprise’s URL and the service or product you provide and then permits you to view metrics of the key phrases which can be aligned together with your efforts.

Google Adwords KeyWord Planner Tool

Make certain to have the right match type decided on your keywords. as an example, in case your intention is to increase impressions, then open up your keywords to huge fit type. Wide healthy is one of the four keyword suit options you’ve got with Google AdWords and controls how intently the keyword on your ad replica is to match someone’s search query so that your ad will appear for them. Take a look at the bids you have set in the vicinity. The better you decide to bid, the much more likely it’s far your campaign will receive more site visitors, as your ad could be higher on the page.

Understand what your best rating is and the way it affects your commercials. This is a score calculated by looking at a few different factors inclusive of your key phrases expected click on through rate, your keyword relevance, your display URL’s past click on via rate and a number of different elements which you can locate indexed here.

If you are not satisfied with AdWord account or not getting any enquiries from your AdWords just Contact Aindriya Marketing Solutions Cochin, Kerala. We offer PPC services with cheap cost and better result.