Importance of SEO Services & choosing the right company
SEO is a word that has been misunderstood by many in the digital sphere. SEO is important in directing organic traffic from the web to your website resulting in branding and generating a visitor flow to your website. SEO is one of the most affordable traffic generating methods currently available in the market. The ROI (Return On Investment) as far as SEO is concerned is huge and unmatched by other methods.
It goes without saying that your website has to rank on top in order to rake in the benefits of having a good number of potentially relevant visitors to your website. As far as the word “relevant” is concerned we do not want just any kind of traffic, we need to use the right kind of keywords and content to generate a highly streamlined visitor flow that has an inclination to avail the product or service offered by the so called firm or company. Filtering out traffic is key to having a high lead generation rate or conversion rate as far as SEO is concerned.Higher the number of leads or conversions per thousand visitors the better.
Most people have an uncanny perception that websites ranking on top in search engines are reputed and authentic, which is what makes them go for the click. SEO will help a company in establishing its presence on the web really fast but that being said without proper updation it could seriously reduce the website’s rankings.
So the big question is what companies need to keep in mind before attempting to outsource their SEO work to other IT firms or companies?
Well there are a few important and inevitable points to keep in mind before outsourcing an SEO work to any company.
- One cannot overstress the importance of quality of the SEO service in generating relevant traffic i.e visitors that might potentially translate into a lead and then finally into a conversion for the company. This is priority and must be seen as indispensable. You don’t need traffic that does you no good except slow down your server.
- The other important thing is how the SEO service is priced. There needs to be more buck for bang. For every dollar or rupee that you shell out it has to deliver the maximum value across all verticals.
- Consistency in SEO services is something that is truly lacking in the current market. Lack of consistency in website rankings can have serious ramifications as far as visitor loyalty is concerned.
If you search for IT firms or companies that have met the rating criteria with all these points you might arrive at a very common conclusion …INDIA.
India is where quality and affordability goes hand in hand. In India there are thousands of firms but what we find is that some regions stand out from others, for instance Bangalore which is known as the Silicon Valley of India. Although Bangalore has become a stereotype as far as quality IT services are concerned, affordability has become a question over the past couple of years mainly due to the high cost of living there and hence the shift of outsourcing jobs to other affordable locations with quality like Kerala for instance. It is not uncommon for work from Bangalore to get re-outsourced to Kerala.
Here at Cochin or Kochi as we have a lot of companies that fall into this class or category. SEO companies at Kochi usually have an edge in quality and affordability unlike the rest of India. The human resource industry is extremely mature with highly skilled labour and a strong veteran base of programmers and IT professionals having served the likes of Google, Microsoft, Oracle to name a few.
We at Aindriya Marketing Solutions Pvt Ltd. specializes in the field of quality SEO and we deliver the service at highly competitive prices. Companies based in India and internationally find a trustworthy partner in us.